Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Create a powerful private label brand from the ground up for a new family of tools and equipment, with comprehensive brand guidelines.
THE CHALLENGE
Make the new brand feel like a national brand and own a unique market position.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
Rodmell & Company created brands and packaging for TSC Stores that were a big hit with our customers. They are a talented team that’s a pleasure to work with – strategic, creative, and responsive.
DARRYL JENKINS
President
BRAND CREATION
To create differentiation from current and emerging competition, we developed a simple and powerful brand identity for Starkmann, a new private label for high-quality tools and equipment.
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As part of our brand development work from the ground up, Rodmell provided positioning strategies, graphic development, and robust brand guidelines for future application.
BRAND GUIDELINES
Rodmell developed comprehensive Brand Guidelines for Starkmann, a new private-label tools brand. We created a bold identity to reinforce its durability and the expertise behind the product categories.
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