Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Comprehensive renaming / rebranding and launch of Highland Farms stores
THE CHALLENGE
How to maintain customer loyalty through a name change from a business steeped in history and tradition?
SERVICES PROVIDED
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CONSULTING
•Research & Insights
•Customer Experience Optimization
•Marketing
BRANDING
•Customer Segmentation
•Brand Strategy & Positioning
•Brand Activation
•Name Generation
CREATIVE
•Brand Identity
•Retail Concept / Experience
•Marketing / Advertising
•Web, Digital & Social Media
•Package Design
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